Project Shield

Business Plan

 

 

Sean Feeney, Founder/President/Ex. Director

 

Co-Directors

Justin Bomer

Tami Lyn

 

 

 

Executive Summary

Team

The team at Project Shield will consist of a case worker/social worker, nurses along with EMT/Paramedics and doctors. This is to provide insight and understanding in our mission.

Product

Project Shield helps provide financial aid to First Responders that are in crisis. Crisis in this case means fighting PTSD and or depression and wish in-patient-long-term treatment. Everyday bills as in phone, care and eventually the home once funding is secured can be paid for to allow for the First Responder to focus on treatment. Donations will be collected and distributed on a first come first sever basis depending on funding availability. We would work with already established organizations to help support them.

Customers

First Responders would be the focus and primary customer and particularly the First Responder wishing long-term-in-patient treatment but is unable to do long-term-in-patient treatment due to bills. If the First Responder if worried about the everyday bills mounting due to inability to work due to being in in-patient treatment we could offer relief.

Future of the non-profit

Project Shield will collect donations from businesses and other organizations along with individuals to be distributed to applicants that wish to have financial help while getting long-term-in-patient treatment for PTSD and depression. As the availability of funding allows back-end expansion to allow automated and further enhancements to the organization will allow a smoother and faster experience. Long term goal is to have a dedicated treatment facility for first responders.

Various fundraising approaches will allow this and help to the First Responder(s).

Company Description

Mission Statement

To provide financial relief for First Responders wishing long-term-in-patient-treatment for PTSD and depression allowing them to focus on their treatments and eventually come back to work.

Principal Members

Sean Feeney, Founder

Legal Structure

Project Shield is a non-profit, located in Augusta, West Virgina.

Market Research

Industry

Project Shield will join a prominent organization who connect First Responders with PTSD and Depression treatment, Armor up West Virginia in West Virginia. First Responders are more likely to develop and be affected by PTSD and Depression due to seeing death, pain and other illnesses in the line of duty. With the stigma and taboo associated with PTSD and depression.

 

Other organizations will be worked with throughout the U.S.A. As First Responders in the field who develop PTSD and depression mount and legislation is not in place more and more First Responders are committing suicide instead of seeking treatment. There is also a stigma in the First Responder society that is detrimental to the seeking treatment as well.

 

Detailed Description of Customers

The target customers for Project Shield are First Responders who seek long-term-in-patient-treatment suffering from PTSD and depression but unable to pay everyday bills due being unable to work while in a treatment facility.

Company Advantages

While being a non-profit instead of an LLC or Corp. we are able to gain an advantage by utilizing individuals and originations that donate and allow it to be taken off on taxes. While further advantages are unrealized at this time it stands that no other organization has undertaken a similar approach to help the stigma, crisis and shortage of First Responders nation wide dealing with PTSD and depression.


 

Regulations

Project Shield must meet all Federal and state regulations concerning non-profits and keep an accurate up to date accounting record

 

Product/Service

  • Products – Merchandise to gain funds to donate.

  • Services – Financial relief for the First Responder in crisis utilizing merchandise funds and or funds from donations from businesses, organizations and or individuals.

Pricing Structure

  • To be determined.

Service Lifecycle

Month to month basis while the First Responder who is undergoing in patient treatment, this would also depend on funds available to help. Depending on growth of the non-profit this could be extended past month to month and be for the duration of the in-patient treatment.

Intellectual Property Rights

Project Shield may file for trade marking at a later date and for intellectual property for the logo. Plans for registered domain name and a social media presence is in the works.

Research and Development

Plans to research areas of the nation related to First Responders who become diagnosed with PTSD and depression would be done over time with the aim of focusing help in those locations. This would be done to reduce the number of First Responder suicides.

Development of close working ties with businesses and other organizations would be done to facilitate working capital for Project Shield focusing on First Responders in their local areas. Employee benefits would be treatment locations for PTSD and Depression.

Marketing & Sales

Growth StrategyTo grow Project Shield the following would be done.

  • Networking with other businesses, organizations and individuals. First Responder agencies as well as area hospitals.

  • Establish a website that contains engaging multimedia content about our services

  • As Project Shield grows, advertise in publications that reach our First Responders

Communicate with the Client

Project Shield will communicate with its clients by:

  • Meeting with local managers within targeted areas

  • Developing proactive relations with the public and First Responder agencies

  • Using social media such as Twitter, YouTube, Facebook, and LinkedIn

  • Providing contact information on the Project Shield website

Funding and distribution of funds

Currently, with the non-profit still in its infancy funding will come from the founder’s personal income, local businesses and agencies along with individuals. Distribution of funds would be open source information minus any identifying information. Checks and balances would be in place to avoid misappropriation of funds.

Stages of funding

Initial stage – Funding for legal fees to establishment of presence for 501c3.

Secondary stage – Funding for backend development and oversight with limited First Responder financial aid.

Third stage –Funding to fully aid First Responders financially with establishment of continued funding.

Side stage – Secure funding for a dedicated treatment facility for first responders for long-term-inpatient-treatment.